Marquee Brands agreed to acquire at least 50 leases and will continue the cooking classes, describing them as “a pioneer in experiential retail and unprecedented customer loyalty.” It is now offering online classes for $29 each. The $89-million acquisition is expected to complement its Home and Culinary portfolio that includes the Martha Stewart and Emeril Lagasse brands. The buyer, Marquee Brands, owns a number of luxury brands, including Ben Sherman, BCBG and Destination Maturity. In fiscal 2018, retail accounted for about 67 percent of sales e-commerce, 23 percent and cooking classes, 10 percent. Sur La Table also has a “lucrative online business” with a store footprint “disproportionate to market demands,” Mr. Over 650,000 people took the retailer’s classes in 2019, representing growth of 19 percent. Like many peers, Sur La Table struggled against “the shifting of sales from traditional brick-and-mortar retailers to online retailers, a marked decline in at-home cooking, and changing consumer preferences,” he said.Ī bright spot was in-store cooking classes.
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